Wayne Liu

Wayne Liu serves as Chief Growth Officer & President of the Americas at Perfect Corp., where he drives global scaling and commercial strategy for the company’s AI- and AR-driven beauty and fashion technology services. Since stepping into this role in 2022 (and leading the U.S. business since 2015) he has spearheaded partnerships with major brands like Estée Lauder, L’Oréal and Target, translating advanced tech into consumer experiences and retail growth.

Prior to Perfect Corp., he held engineering and business-development roles at CyberLink Corp. and earlier at NVIDIA Corporation, Broadcom Inc. and Intel Corporation, bridging technical depth with go-to-market strategy across hardware and software ecosystems.

He holds a B.Sc. from National Tsing Hua University, an M.Sc. from Case Western Reserve University, pursued a Ph.D. in Electrical Engineering at University of Southern California, and earned an MBA in Finance from Santa Clara University.

Known for his ability to act as a “translator” between engineering, creative marketing and brand leadership, Wayne is passionate about using immersive technologies to redefine how consumers discover and engage with products at the intersection of beauty, fashion and AI-enabled experience.