Henry Coutinho-Mason

Henry Coutinho-Mason is a futurist, award-winning author and keynote speaker whose work explores how people-first strategies and emerging technology will shape business and society. He served for a decade as Managing Director of TrendWatching, the global consumer-trend firm, where he helped brands anticipate shift-patterns in behaviour, culture and innovation.

He is the author of two influential books: Trend‑Driven Innovation (Wiley, 2015), which offers a practical framework for spotting what customers will want next, and The Future Normal (Ideapress, 2023) — a forward-looking handbook on the ideas and instigators shaping the next decade.

Based in London, Henry works across industries to help leadership teams translate change-signals into actionable strategy. He is known for his accessible style, combining human-centred insight with a global lens on technology, culture and commerce.