OBSOLETE

What do you do when AI makes your
service, product or pricing obsolete?

Fully virtual summit

May 21
16–19 CEST / 10 AM–1 PM EDT / 7 AM–10 AM PDT

OBSOLETE: The AI transformation summit

AI is breaking the assumptions your business model, workflows, and organization were built on. This event helps leaders figure out what that means and what to do about it.

AUTONOMOUS: OBSOLETE is a half-day, virtual event for senior leaders to think out loud together about how AI is reshaping businesses: the economics of services, how work gets done, and the organizations built to deliver it.

BOI is hosting the conversation around three themes:

  • How value is created
  • How work is redesigned rather than just automated
  • How organizations need to evolve to make any of it stick


There are no required answers. The leaders in the room will be at different stages – some deep in it, others just starting to define the questions. 

Fully virtual. Join from anywhere.

Senior leaders

Speakers from across industries

Virtual & interactive

Join from anywhere

3H

Focused, high-density discussion and insights

+5000

attendees

Speakers who've previously joined us

Ask yourself honestly...

If these questions make you uncomfortable, good. That’s the starting point. Join 5,000+ senior leaders on May 21st to figure out what comes next.

 

Which of our services could an agent replicate at 5% of the cost?

Which of our products is one development away from being replaced by a frontier AI lab?

Which part of our pricing model still holds once intelligence is nearly free?

What percentage of your revenue depends on customers not knowing what's possible yet?

What would a well-funded AI-native competitor build to replace you in 3 months?

Are your best people building the next version of the company, or defending the current one?

What we'll explore

The economics of your business, rethought

What clients pay for is changing fast. Understand where value is being created, where it’s eroding, and how leaders are responding.

Redesigning how work gets done

Rebuild how work gets done from the ground up. We’ll explore how to redesign work to unlock speed, quality and scale.

Decision architecture

Define how decisions get made. Explore how leaders are redefining risk, ownership, and judgment.

Making AI transformation stick

Diagnose why AI transformation breaks down. We’ll explore the structural barriers – and how leaders are addressing them.

Topics we're digging into

New business models

Explore how AI is reshaping what you sell, how you deliver it, and where margins come from.

Rethink how you price when delivery costs drop and differentiation shifts.

Identify where AI creates real value and growth opportunities, not just efficiency, and how to capture it.

Redefine roles, responsibilities, and collaboration between people and AI systems.

Rebuild how work actually gets done end-to-end, instead of layering AI onto broken processes.

Design organizations that scale output, not headcount.

Clarify how decisions get made and who owns risk, judgment, and accountability.

Understand what customers will actually pay for and what becomes commoditized.

To operate in an agentic world, organizations must rethink how work gets done, how teams are structured, and how accountability works when humans and AI deliver outcomes together.

Discover the agenda

Across 3 hours of highly focused, curated keynotes, discussions and panels, we will discuss what AI is changing in the business; how value is created, how work is done, and what your organization needs to become to not be obsolete.

 

10:00–10:20 AM ET
16:00–16:20 CEST

The Obsolete Reality: What Do You Do When AI Makes Your Service, Product or Pricing Obsolete?

Amir Ouki
Partner, BOI

10:20–10:40 AM ET
16:20–16:40 CEST

Your AI Transformation Is Too Polite to Matter; How to Make it Stick

Darragh Curran
CTO, Intercom

Intercom AUTONOMOUS summit

10:40–11:00 AM ET
16:40–17:00 CEST

When Agents Collaborate, Orgs Become Obsolete — Unless You Redesign Them

T.R. Vishwanath
Co-Founder & CTO, Glean

Glean AI

11:00–11:40 AM ET
17:00–17:40 CEST

Panel: Who Decides, Who Does the Work? Redesigning Judgment and Operations When the Machine Is Smarter Than You

Neha Singh
VP Global Planning Transformation

Diageo AUTONOMOUS summit

Jason Kenney
AVP, HR Strategy & Modernization

TD Bank AUTONOMOUS summit

Joe WIlson
Chief Evangelist

Bunq AUTONOMOUS summit

Jeroen van der Lans
VP & General Manager

GSK AUTONOMOUS summit

11:40 AM–12:00 PM ET
17:40–18:00 CEST

Zapier's Disruption: A Code Red, a Value Redesign, and a New Business Model

Wade Foster
Co-Founder & CEO, Zapier

Zapier logo AUTONOMOUS OBSOLETE summit

12:00–12:20 PM ET
18:00–18:20 CEST

Stop Optimizing the Old Machine: Why AI Transformation Dies If You Only Optimize What Already Exists

Eric Porres
Chief AI Officer, Logitech

12:20–12:55 PM ET
18:20–18:55 CEST

The Obsolescence Audit — Stress-Testing Your Own Business Model

Christy Borrowman
GM & VP Digital Data & Media Transformation

Cristina Garcia-Cervigon
VP Global Portfolio Strategy & Innovation

Mars AUTONOMOUS summit

Sohini Ghosh
EVP Customer Growth & Change

KPN AUTONOMOUS summit

12:55–1:00 PM ET
18:55–19:00 CEST

Closing: Your Move

Amir Ouki
Partner, BOI

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AUTONOMOUS: OBSOLETE is 
brought to you by BOI (Board of Innovation), AI Transformation Studio.

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