Virtual summit

Dec 3–4, 2025

9am - 2pm ET / 3pm - 8pm CET

From pilot to scale

Why do so many AI pilots never make it to scale?

AI pilots are easy. They’re controlled, isolated, and built by small, motivated teams. But scaling AI across functions, markets, and teams is where most enterprises stall. But the reason isn’t the technology. It’s the system around it.

Pilots are built in protected environments, whereas scaling requires dealing with the messy realities of legacy infrastructure, data inconsistencies, compliance, and competing priorities.

Many companies end up trapped in what we call pilot purgatory: lots of promising demos, little real business impact. 

What actually breaks when AI scales?

The jump from pilot to production exposes the technical debt of legacy infrastructure and a missing AI strategy. What was once a proof of concept now needs to integrate with procurement, IT, legal, and compliance:

  • Data pipelines buckle under load.
  • Local models trained on perfect conditions fail in real-world variability.
  • Governance slows progress because responsibilities aren’t clear.

Scaling AI isn’t just about planning for expanding usage. Systems need to be built to remain stable, auditable, and valuable even when conditions change.

What makes scaling technically and operationally complex?

Technically, scaling requires an architecture that can handle data drift, model retraining, and multi-market deployment, all while maintaining compliance and auditability. Models that perform well in one geography might fail elsewhere due to regulatory, linguistic, or behavioral differences.

Operationally, success means creating roles like ModelOps that standardize deployment, monitoring, and retraining across the organization. Without this layer, scaling AI quickly turns into scaling chaos.

Another critical aspect is interoperability. Scaled AI depends on integrating with existing ERP systems, CRMs, customer data platforms, and third-party APIs, each with its own constraints. Building modular architectures with shared data standards enables AI to evolve alongside the business rather than in isolation.

How can organizations design AI systems that last?

Leading enterprises treat scaling as an engineering and organizational challenge, not a technical afterthought. They invest early in the “invisible” foundations that make scaling possible:

  • Robust data architecture: a single source of truth, clean governance, and pipelines designed for reuse.
  • Clear ownership models: who trains the models, who monitors the performance, who maintains them in production.
  • Feedback loops that connect model performance to real-world outcomes and monitor for drift.
  • Internal platforms that let teams reuse components instead of rebuilding them from scratch.

By treating each successful pilot as a template, not a finished product, leaders turn one-off wins into replicable capabilities.

Becoming AI-native is a journey of strategic reinvention, not just technology adoption. The next steps are about building proof, momentum, and structure around intelligence-driven growth.

How can executives avoid getting stuck in endless experimentation?

AI-native leaders don’t celebrate prototypes but focus on where else can AI guide decision-making or improve the way of working. They define success in terms of adoption:

  • Instead of funding new experiments every quarter, they invest in scaling the few that create lasting value aligned with their business goals.
  • Instead of chasing new models, they focus on reliability and repeatability.
  • Instead of keeping AI in innovation labs or treating it as a “tech” issue, they embed it into the operating model and own its strategic role.
  • Instead of measuring “proof of concept” outcomes purely in the context of revenue, they measure impact on decision-making speed, cost, and customer value.

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