AI pilots are easy. They’re controlled, isolated, and built by small, motivated teams. But scaling AI across functions, markets, and teams is where most enterprises stall. But the reason isn’t the technology. It’s the system around it.
Pilots are built in protected environments, whereas scaling requires dealing with the messy realities of legacy infrastructure, data inconsistencies, compliance, and competing priorities.
Many companies end up trapped in what we call pilot purgatory: lots of promising demos, little real business impact.
The jump from pilot to production exposes the technical debt of legacy infrastructure and a missing AI strategy. What was once a proof of concept now needs to integrate with procurement, IT, legal, and compliance:
Scaling AI isn’t just about planning for expanding usage. Systems need to be built to remain stable, auditable, and valuable even when conditions change.
Technically, scaling requires an architecture that can handle data drift, model retraining, and multi-market deployment, all while maintaining compliance and auditability. Models that perform well in one geography might fail elsewhere due to regulatory, linguistic, or behavioral differences.
Operationally, success means creating roles like ModelOps that standardize deployment, monitoring, and retraining across the organization. Without this layer, scaling AI quickly turns into scaling chaos.
Another critical aspect is interoperability. Scaled AI depends on integrating with existing ERP systems, CRMs, customer data platforms, and third-party APIs, each with its own constraints. Building modular architectures with shared data standards enables AI to evolve alongside the business rather than in isolation.
Leading enterprises treat scaling as an engineering and organizational challenge, not a technical afterthought. They invest early in the “invisible” foundations that make scaling possible:
By treating each successful pilot as a template, not a finished product, leaders turn one-off wins into replicable capabilities.
Becoming AI-native is a journey of strategic reinvention, not just technology adoption. The next steps are about building proof, momentum, and structure around intelligence-driven growth.
AI-native leaders don’t celebrate prototypes but focus on where else can AI guide decision-making or improve the way of working. They define success in terms of adoption:
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Dave Glick
SVP, Enterprise Business Services, Walmart
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Alan Boehme
Former CIO/CTO at P&G, ING, H&M
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Martin Reeves
SVP, BCG Chairman, BCG Henderson Institute
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Dayle Stevens
Data & AI Executive, Telstra